Gold Heart Pin Campaign 

2008 Variety Gold Heart Pin - 20th Century Fox

The Gold Heart Pin campaign is one of Variety's most recognized and successful global fundraising initiatives. The campaign was created in 1991 in Great Britain by Variety International Board Member, Marsha Rae Ratcliff, who thought to create gold pins in the shape of hearts to raise funds to assist children in need.

For the past seven years, Variety has launched a partnership with the motion picture industry to design and market the Gold Heart pins around Hollywood movie properties. Each year, Variety partners with a major motion picture studio to design a new Gold Heart pin around a movie or a movie character from that studio. Gold Heart pins with tie-ins to universally recognized characters Mickey Mouse, E.T. , Shrek , and Spider-Man have helped raise awareness of Variety's work and have generated millions of dollars for children in need. More than 2,000 theatres around the United States sell the pins and display promotional posters, counter cards, in-theatre slides, film trailers and other materials. This partnership between Variety and the motion picture industry has raised US$95 million dollars worldwide.

Sold through retail outlets, movie theaters, and the global network of Variety Tents, the Gold Heart pins are collected and worn by millions of people around the world as symbols of their support for Variety and the children who are helped by Variety funded programs and facilities.

 

                                                           

 

2007 Eragon	2006 Zathura	2005 Spiderman	2004 E.T.	2003 Shrek	2002 Fantasia
Fox	Sony	Sony	DreamWorks	DreamWorks	Disney

20th Century Fox has partnered with Variety to create our 2008 Classic Pin and 2007 "Eragon" Pin
Variety is honored to work with Twentieth Century Fox for the second year in a row. This year's pin features a child's handprint inside our traditional Gold Heart. The design highlights what is at the heart of every Variety supporter: our children. This timeless piece will surely be a classic collector's item for many years to come.  Variety’s 2007 Gold Heart pin design is inspired by "Eragon,” the N.Y. Times bestseller-turned movie.  20th Century Fox partnered with Variety to create a visually stunning pin portraying the feel of Christopher Paolini’s fantasy adventure. 
 

For more information, please contact:
Erica Lopez, Program Manager
Variety of the United States
erica@usvariety.org  Tel: 323.954.0820

                                  

                             

Variety of Great Britain Gold Heart Appeal
Tent 36 Great Britain invites you to support Variety through their 2008 Gold Heart Appeal.  In 2007, Tent 36 joined forces with Mr. Men and Little Miss to create badges featuring Mr. Happy, Little Miss Naughty, Mr. Tickle and Little Miss Sunshine.  These badges along with many other Gold Heart items are readily available to join your Variety collection.

 

For more information, please contact:
Imogen Armstrong, Gold Heart Program Campaign
Variety of Great Britain, Tent 36
imogen@varietyclub.org.uk  
Tel: 44.207.428.8100